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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Developing Tools to Keep you Organized

“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
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How to Boost Video Engagement: A 10 Step Guide

The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
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It’s the end of the line for Drupal 7. Are you ready?

In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
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Echidna Blog

A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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Echidna Blog

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
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How to Make Mindfulness a Part of Every Day

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…
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How Your Users (and Google) Are Searching for a Positive User Experience

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
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Unlock Deeper Customer Insights Using Google Analytics Data

Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
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Echidna Blog

Familiar Faces, ‘New’ Places

I wanted to take a moment to recognize a couple of long-term Echidnas who have recently been appointed to new roles in the company -- and to reflect…
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AI Generated Content

Weighing the Pros and Cons of AI-Generated Content

It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
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