For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…