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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Still Time to Register for Next Week’s Free Acquia Engage Event

Next week, a few of us will be “attending” Acquia Engage -- and this year’s event is more accessible than ever! Obviously, COVID has changed the way…
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Sometimes a Summit Can Mark the Start of a Journey

Today, Fatima and I are in Ann Arbor, MI attending the Midwest Drupal Summit -- a three-day event at the University of Michigan. It's an event that…
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Social Media 2012 – The Year in Review Part I – The Bad

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
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This is Sparta: Fighting the Battle for Quality Blogs

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
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How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
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Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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Filling a Prescription for Healthy News

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…
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Lessons From Waverley Retirees' Conquering of New Media

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…
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A Structural Model for Effective Anonymous Commentary

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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Missing the Forest for the Tweets

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
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