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Northern Digital Marketing Challenge at Fanshawe College.

Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge

FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…

The Case for Treating Your Students Like Customers in Higher Education

One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

Removing Accessibility Barriers to Promote Independence and Inclusion

"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…

The Human Touch - The Value of Face-to-Face Communication

Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…

Drilling Into the Importance of Client Education for UX and Content

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…

Multiple screens with Northern Digital Marketing Challenge presentation and Zoom call

Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses

For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…

Woman on tablet representing online shopping surrounded by Accessibility icons.

The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…