The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
Expressing Our Gratitude for All Who Have Helped Us Grow
We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
Inside Two Higher Ed Website Rebuilds with Northern and Pantheon
SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
The ROI of CSR is More than Dollars, it’s About a Sense of Community
Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…
More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
Accessible Hiring: Right Idea; Historically Wrong Approach
Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…