Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
The Ultimate UX Research Question Answered
There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help
“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
Let’s Talk About How Two Steps Can Start Positive Momentum
Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue…
Sowing the Seeds of Drupal Growth in New Jersey
Digital Echidna is proud to be a gold-level sponsor of the upcoming Drupal Camp New Jersey. Now, you may ask yourself, why is a Canadian company…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…