I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

Hackathons. These marathon computer-programming competitions generally involve spending the day (or days) with strangers, forming teams around a…

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at…

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…

LONDON, ON -- Sept. 25, 2020 -- Two of London’s top technology companies have found themselves amongst Canada’s elite businesses, as Northern Commerce…