All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
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Get The Most Out of Your Customer Testimonials
That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Accessibility is About Independence, Not Dependence on Others
While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It
Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…
Drupal – No One-Size-Fits All Approach to Growing, Learning
This past weekend I had the pleasure of attending MidCamp – a Drupal event that ran from Mar. 28-30th in Chicago. I've had the good fortune over the…
AODA at 10 - Slow Progress, Questionable Buy-In
A couple of weeks ago, Jay looked at where we are halfway to the 2025 goal set by the Accessibility for Ontarians with Disabilities Act (AODA). He…
Accessibility Matters - Educational Back-Up Plans
It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…