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Echidna Blog

A Back to School Style Guide for A+ Content

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
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Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems

Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
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User Experience and Mass Transit Websites: Planning a Better Experience

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Top 10 Signs That You Work in Downtown London

After being in our new downtown location for almost a year, we have come up with a list of the Top 10 signs that you work in downtown London. 10. You…
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Can Your Phone Augment Reality?

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Echidna Blog

The Google Phone (gPhone) Cometh ...

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…
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Simple Things Your Company Should Stop Doing Online Right Now

Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…
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Echidna Blog

Celebrate Drupal 8

Today we celebrate the launch of Drupal 8 -- the newest version of the world's premiere content management system. We're happy to join the rest of the…
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Plotting Your Road Map to Online Success

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
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Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
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