Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
AODA at 10 - Slow Progress, Questionable Buy-In
A couple of weeks ago, Jay looked at where we are halfway to the 2025 goal set by the Accessibility for Ontarians with Disabilities Act (AODA). He…
Experience the best that BADcamp has to offer
In a few days' time, several of us will be heading West to experience BADCamp 2019. For those non-Drupallers out there, BADCamp is the Bay Area Drupal…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
Accessibility Matters - The Value of the Right Script
I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently…