There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…