Digital Echidna takes home award in the 2018 WebAwards competition
Digital Echidna has received the 2018 WebAward Standard of Excellence award for its work on its client, Amico Corporation, website. The recognition…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
Why Your On-Site Twitter Feed Should Fly Away
There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
How Can I Get My Web Project Back On Track?
The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
Delivering on your Customer's Expectations? That's music to their ears
Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…