Does Your Search Need to Get a Cludo?
Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
Business Continuity Planning: An Ounce of Prevention
Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Northern Named One of the Best Workplaces in Canada 2025
Last night, the Northern team had the honour of attending the 2025 Best Workplaces in Canada awards ceremony - an evening filled with inspiration…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
‘Required’ Reading for Project Success
When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…