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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Ensuring Your Accordion Is In Tune With Your Audience, Content

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Echidna Blog

Measuring UX for Higher Ed Websites

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
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Echidna Blog

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
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Echidna Blog

Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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Echidna Blog

The 411 on Getting Echidna to Booth 210 in Nashville

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
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Echidna Blog

Diagnosing Site Speed Issues Requires a Surgical Approach

You’ve likely been told to never Google your symptoms. After all, it inevitably seems that Internet rabbit hole of medical information always leads to…
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Echidna Blog

Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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Echidna Blog

So What's the Difference Already?

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
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Echidna Blog

Let's Be Adult About This

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
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Echidna Blog

Connecting Your Online & Offline Marketing Efforts

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…
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