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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Drupal 7 End-of-Life Extension Welcome News

Another day, another big piece of news: End-of-Life date for Drupal 7, originally set for November 2021, has been extended to November 28th, 2022. The…
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Turning Adobe’s Embedded AI into Real Marketing Performance

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Social Media 2012 – The Year in Review Part I – The Bad

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
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AODA Compliance Deadline Tips for the Non-Compliant

The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
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Clever and Cool Does Not Exclude Cautious

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…
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A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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Northern Commerce Donates 100 London Lightning Tickets to Youth Opportunities Unlimited

For Immediate Release: LONDON, ON – December 20, 2017 —Northern Commerce announced today they are donating 100 London Lightning tickets to Youth…
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These "Likes" Weren't Earned -- They Were Forced!

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
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Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
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