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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Everything Old is Marketed as New Again

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
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AODA and You: Putting Your Site to the Test

Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
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More Work, More Reward - Soliciting Honest and Varied Comments

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
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Ensure Your Presentation Complements - Not Competes With - Your Message

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
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Need to Know Migration to Drupal 10 presents unique challenges, particularly for those currently using Drupal 7 Starting with an audit helps identify…
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Six Simple Ways to Help Keep Your Site Secure

Today is Data Privacy Day. What does one get or give on a celebration like this? Cake? Balloons? How about the gift of a few tips that can help you…
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Potluck Approach A Recipe for Success

On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
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Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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