Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…

The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…

If your internet connection was slow yesterday between 12 noon and 4pm - these web statistics about the Michael Jackson Memorial Service might explain…