It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Tomorrow marks International Open Data Day, an annual celebration of open data all over the world. As a company that wholeheartedly embraces open…

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…