Northern and Fanshawe College Collaborate on Educational Initiatives
Northern has partnered with Fanshawe College for several years to bring students web development education and agency experience. This year, Northern…
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How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now
The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
World Sight Day 2014 - A Vision We Can All Share
On this World Sight Day 2014, I'd like to reflect on the status of the blindness community as I see it. All opinions herein are my own and many of my…
Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Why You Should Opt-Out of GA4 Automigration
Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
A Day to Give Thanks and Reflect
Thanksgiving is a wonderful time to stop, catch your breath, and take stock of where you are, where you've come from, and where you're going. We have…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…