Is New Always Better? Keeping Accessibility Simple
KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
Humans only please ...
In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
Don’t Question Success – Ask the Right Questions for Success
Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
4 Tips for a Female-Forward Company Culture
International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…
Shining a Light on Accessibility - The Importance of Being 'Seen'
"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…