Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Accessible Voting - Sometimes X Can't Always Mark the Spot
As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
From AI to Accessibility: Reflections from the Higher Education Conference Circuit
Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…