Accessibility Matters - The Value of the Right Script
I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently…
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What Can You Do, Not How Can You Fit -- the True Focus of Accessibility
Accessibility isn’t about making people fit into one world, but rather working together to ensure that all barriers are reduced enabling everyone to…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…