Does Your Site Need Cookies?
This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
How Beta-Testing Led To A Better Customer Experience
This blog contains excerpts taken from the VTA/Digital Echidna session panel held at Bay Area Drupal Camp 2019. Santa Clara Valley Transportation…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Omnichannel Fulfillment A Win-Win For Retailers and Consumers
Learn why in-store pickup continues to be popular with customers and retailers post-pandemic, and how brands are expanding their omnichannel fulfillment options.
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Obama and the Internet
Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
A Slam-Dunk Content Approach
While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…