It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…

What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…