When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…

Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…