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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

More Work, More Reward - Soliciting Honest and Varied Comments

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
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How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization

Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
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Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
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AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?

A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again? And what do I really need to do by Jan. 1, 2014 – if anything? What’s the…
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Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
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Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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Cast Too Wide a Net and Valuable Fish will Slip Through

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
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The Open Source Way

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and…
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AODA at 10 - Slow Progress, Questionable Buy-In

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Diverse Views Can Strengthen Accessible Solutions

However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
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