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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
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Serenity Now!

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
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Moving House: Structure, Design, and Features

We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
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Accessibility Matters - Emergency Preparedness

Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…
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Growth is Good! Echidna Welcomes Yan Zhang ...

Yan Zhang joins the Echidna Solutions Corp team, in the role of Senior Web Developer. Yan has a Bachelor of Computer Sciences from Peking University…
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A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
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That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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Filling the Void with Facts - Effectively Bearing Bad News

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
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