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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
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In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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The Importance of Applying Accessibility

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
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Website Design versus Function

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
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Tales from the Technology Graveyard ...

The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
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Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
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New Northern office, empty cement warehouse space

Making the Move

LONDON, ON – Northern Commerce, Canada’s fastest growing full-service eCommerce agency, announced plans today to expand into a 30,000 square foot…
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Start Planning Now to Join Us for Drupal North in Toronto

Toronto in summer is a wonderful experience. It’s one of Canada’s most exciting cities and this year, from Aug. 10-12th, it will be hosting one of the…
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Why I Drank the Blue Kool-Aid

This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
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Putting the Info Back into Infographics

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…
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