We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…

As you may, or may not know CRM systems or “ Client Relationship Management” systems are becoming more and more popular in the corporate and non…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…