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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
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For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
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Beyond Disabilities: The Business Opportunities of Web Accessibility.

Beyond Disabilities: The Business Opportunities of Web Accessibility

If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
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Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
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A Day in the Life of a Digital Project Manager

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
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A Primer on Accessible PDFs

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
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Moving House: Structure, Design, and Features

We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
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The Art of the Interview - Drawing Out the Right Answers

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
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To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
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