I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…

Looking for validation that open-source is the way of the future? Look no further than our neighbours south of the 49th as the White House reaffirmed…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…

Project managers have the immeasurable task of bringing people together on a common goal and producing something on time, in scope, and on budget…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…