Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School
You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…
Books, travel and now Canali from Harry
Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983
Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
Streamlining Drupal Migrations: Introducing Northern's Content and Translation Review Solutions
Need to Know Conducting a content review is essential for improving user experience, and when migrating to a newer version of Drupal. Many…
A Day in the Life - An All-Too-True Hypothetical Look at Accessibility
Let’s take a journey on this Global Accessibility Awareness Day in the hope that we can all see that less can be so much more. Let’s look over the…