More Messaging Lessons from the Fringes
Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
Accessibility Can’t Just be Lip Service; Words Must Have Weight
They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
Holiday Gift Drive
We're making the holidays brighter for 100 families who live in the London and Middlesex Housing Community. The holidays can be a difficult time of…
Strong Forest City Roots Have Propelled Echidna’s Growth
Digital Echidna is absolutely honoured to have been named a finalist for the TechAlliance Techcellence Award for Business Growth. We've come a long…
Going on the Record - An Inside Look at an Echidna Process
Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Making Mentorships Matter: Tips for A Productive Relationship
Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming
It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…