On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…

Let me quote Canadian band The Pursuit of Happiness for a moment: “Gotta get up and take on that world/When you’re an adult it’s no cliché, it’s the…

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…