Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…

OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…