The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
We've done it again!
After receiving London’s Featured Company award just a month ago, Echidna Solutions has done it again! We’ve been awarded an Interactive Media Award…
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
A Prague Primer for DrupalCon
Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web…
How Does it Make You Feel? Why Alt Text May Not Be Enough
The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
The Right Tool for the Job – Drupal Development and You
We live in a dangerously DIY world – one where our ambition can extend beyond our reach, especially when we're propped up by some wobbly support…
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…
New Search Overrides Module
You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…