Helping Opportunity’s Knock Be Heard by All
There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
Holiday Wishes from Digital Echidna
You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…
Digital Echidna - What's in a Name?
We have our own connection to Australia, and today we wish everyone a Happy Australia Day! Lamingtons are an iconic Australian treat, the stuff of an…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
More Work, More Reward - Soliciting Honest and Varied Comments
Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Serenity Now!
Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
Eight Ways to Implement Site Personalization
Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
Highlights from Acquia Engage Conference
The three of us were back at our desks this week having returned, all fired up, from the Acquia Engage conference in New Orleans. I’m back home in…