I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…