We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

Are you wondering what it is like to work at Echidna? Maybe you are interested in joining our team or you know someone who would be a great fit…

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…