Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…

There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…