Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
How to Prepare for Adobe Commerce 2.3 End of Support
Platform and technology upgrades are an important part of a digital experience platform's lifecycle, and are key to providing innovative experiences…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
Northern's Strategic Partnership With Beringer Fuels Future Growth Plans
Toronto, ON – November 12, 2024 – Beringer Capital, a private equity firm specializing in the digital transformation, information and technology…
Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
Islandora Membership Continues our Investment in Open-Source
Digital Echidna is happy to announce that we have become a proud Member of the Islandora Foundation. As you may know, Digital Echidna has long been a…
Echidnas Flocking to Baltimore for DrupalCon
To paraphrase Edgar Allan Poe, "Tis some Echidnas tapping at the Baltimore Convention Centre door -- only this and nothing more." That's right, this…
Opening the Book on Closed Captioning!
We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…