Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Giving Back? How to Make it a Part of Who We Are
To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…
Echidnas in new England - Continuing our drupal Support
There will be an Echidna invasion this weekend in Manchester, New Hampshire as we'll be on site at the New England Drupal Camp. We're proud to be a…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
Always Be Prepared
We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
Drupal Training At Fanshawe College
When demand outpaces supply, you can do one of two things: You can wait and hope for talent to magically appear at your doorstep, or you can work to…
How to satisfy users and internal stakeholders
One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
A Day to Give Thanks and Reflect
Thanksgiving is a wonderful time to stop, catch your breath, and take stock of where you are, where you've come from, and where you're going. We have…