First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…

The office has been pretty quiet the last week and a half. Many on the Echidna team have been taking a well-deserved break and enjoying the holidays…

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…