"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…

I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…

While the echidna may be exclusive to Australia, its Canadian cousin – London, ON-based digital marketing agency Digital Echidna – is expanding its…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…