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Echidna Blog

The Gift that Keeps on Giving: Steps to Ensure a Successful Intranet Launch

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
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Thanksgiving, a culture of gratitude during times of change

This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…
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Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
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Incoming Links and SEO

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
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Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…
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The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
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