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Echidna Blog

A 1.0 World versus a 2.0 World

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
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Echidna Blog

Don't Cheapen Accessibility. Make it Mainstream

In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
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Echidna Blog

Celebrate Drupal 8

Today we celebrate the launch of Drupal 8 -- the newest version of the world's premiere content management system. We're happy to join the rest of the…
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Echidna Blog

Moving House: Structure, Design, and Features

We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
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Echidna Blog

Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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Echidna Blog

Everything Old is Marketed as New Again

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
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Guided Pathways Hero

The Path to Enrollment: How Guided Pathways Drives Higher Ed Success

Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
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Echidna Blog

The Lone Star State Offered Big Opportunities

The old adage states that everything is bigger in Texas. Well, I can attest to that not only from a brontosaurus-sized rib that beat me one dinner…
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Echidna Blog

Questioning the Census -- Mandatory Accessibility Mandates Clarity

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
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Echidna Blog

Recognition, Truth, Engagement - Three Benefits of an Effective Intranet

If our collective COVID-19 experience has taught us anything, it’s that having access to reliable, updated information is integral -- and, maybe even…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
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      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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