SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
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Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Teaching New Dogs Old Tricks ...
Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
Wear a Blue Hat Today in Support of Web Standards
Today - November 30, 2009 - is Blue Beanie Day! Wear a blue hat, cap or toque in support of web standards. Why are web standards important…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?
A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again? And what do I really need to do by Jan. 1, 2014 – if anything? What’s the…
App Shows Potential of Braille in the Digital World
While most of the technical innovations that have had a profound impact on my life have been hardware-based, imagine my excitement when my newest…
Board Participation - Sometimes You Need to be the Willow
In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…