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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Can We Talk? Planning the First Step Along the Path to Better

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
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The Opportunity for Women in STEM - How We Can Eliminate Barriers

The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
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Northern's President & CEO Michael DeLorenzi Selected As 20 Under40 Award Recipient

FOR IMMEDIATE RELEASE: LONDON, ON – October 3, 2017 — London INC Magazine and the Twenty Under Forty Foundation have recognized Michael DeLorenzi…
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For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…
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Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
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Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
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How Do I Know If An AdWords Campaign Will Work For Me?

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
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Are you creating a brand new website, but new to the whole website game? Getting started can be tough, so hopefully you have a great online agency…
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