Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

We've received another batch of questions for today's Ask Echidna, so we thought we'd take this opportunity to answer some of the frequently asked…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…

It's not like you really need another reason to visit Montreal at any time, but if you happen to be in la belle province this weekend -- or can make a…

Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…