Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
The Path to Enrollment: How Guided Pathways Drives Higher Ed Success
Need to Know Higher education institutions have been adopting the Guided Pathways model to enhance enrollment amidst growing competition. The Guided…
How to Contribute to Drupal: Module Maintenance
In the open-source community, we would be nowhere without the dedication of the numerous volunteers that maintain contributed modules and themes. When…
Examples of Award-Winning Sites
Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
The Business of Leadership - Managing Humility
Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…